Effective Date: May 8, 2009

LynxCME has created this privacy policy to demonstrate its commitment to fully disclosing the information collection and use practices applicable to this Internet Web site ("Web Site"). Defined terms used in the Privacy Policy and not otherwise defined shall have the meaning ascribed to them in the Terms and Conditions of Web Site Usage located on the Web Site.


1. Types of Information and Method of Collection

In general, you may visit this Web Site without being required to identify yourself or reveal any personally identifiable information.

Information Collection

  • By Browsing: As you browse our Web Site, it collects log file, the Internet protocol (IP) address of your computer, "cookies" (described below), and other standard tracking data we use to evaluate site traffic and usage patterns. Such information is aggregated with tracking data from all site visitors.
  • By Web Site Requirement: Some portions of this Web Site may require you to give us personally identifiable information such as your name, address, e-mail address, credit card information, transaction information, social security number, and/or other information by which we can contact you.
  • By User's Voluntary Submission: If you communicate with us by e-mail, post messages to any of our bulletin boards or forums, or otherwise complete online forms, registrations, surveys, or contest entries, any information provided in such communications may be collected as personal information.


A "cookie" is a bit of data sent by the Web Site through your browser to your computer and enables the Web Site to return the results and preferences that you expect. LynxCME uses temporary, session-specific cookies to ensure visits to its Web Site are smooth and customized for your visit. Such cookies allow us to provide your browser with information tailored to your preferences and needs. LynxCME uses permanent or persistent cookies that remain on your computer after you leave LynxCME's Web Site. LynxCME's use of temporary and long-term cookies helps us improve our product and service offerings, administer our Web Site, and diagnose problems with our server, services, and software. Such information enables us to make better decisions about how we operate or improve our Web Site from both business and technical perspectives.

If you do not want your browser to accept cookies, you can turn off the cookie acceptance option in your browser's settings. However, disabling the cookie support function of your browser will prevent our Web Site from functioning at an optimum level, and you may not be able to utilize fully all of the site's features and information.

We have implemented Google Analytics Advertising features (including Remarketing and Google Analytics Demographics and Interest Reporting). Visitors can opt-out of Google Analytics by downloading this tool.

Information on Children

As a business-to-business company, we do not knowingly collect information from children, whether through online registration, collection of personally identifiable information and web site usage, and the Web Site is not intended for use by children. While the Web Site does not currently have the ability to restrict its use solely to adults who are professionally engaged in the businesses we serve, LynxCME will, on notification by a child or parent in accordance with this LynxCME Privacy Policy, delete any personally identifiable information obtained on such child and stop collecting, using, and disclosing information on that child. LynxCME will make commercially reasonable efforts to cause any third parties in which LynxCME has disclosed such personal information, in accordance with this LynxCME Privacy Policy, to destroy such personal information, but LynxCME cannot guarantee or ensure that it will be able to cause such action to occur.

2. How Information Collected is Used

The information collected by and through the Web Site is owned solely by LynxCME. The information collected by and through this Web Site will be used solely by LynxCME, its divisions, subsidiaries, parent, and affiliates, or other entities that are involved in the operation of this Web Site for LynxCME's internal purposes and is not sold or transferred to third parties.

We may use the information collected and provided, individually or in an aggregate form, as follows:

  • to personalize the site according to your preferences based on the aggregated information;
  • to evaluate products and services we may offer to you;
  • to deliver a product or service you requested, or to confirm or fulfill an order or request you have made;
  • to contact you about the Web Site;
  • to monitor or improve the use of the Web Site;
  • to customize the advertising and content you see;
  • to monitor compliance with our terms and conditions of use of the Web Site;
  • to provide special offers to you from LynxCME and/or its affiliates and subsidiaries and other third parties; and
  • to send you promotional material on behalf of LynxCME and/or its affiliates and subsidiaries and other third parties.

3. With Whom Information is Shared

At times, we may share your personally identifiable information with others for various purposes. The following outlines the ways in which your information may be shared with others:

Agents: We may employ other businesses, certain services, and individuals to perform functions on our behalf. A non-exhaustive list of examples include fulfilling orders, sending e-mail, removing repetitive information from customer lists, Web Site analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These agents may have access to personally identifiable information needed to perform their functions, but may not use it for other purposes. In an effort to protect you, these agents who have access to personally identifiable information either (a) must operate and use your personally identifiable information in a manner consistent with the current Privacy Policy, or (b) are subject to contractual obligations to maintain such information confidential subject to certain exceptions. However, we are not responsible for the privacy practices of these other companies.

Promotional Offers: We may send offers to you on behalf of other partners and our sponsors. When we do this, we will do so on your request and we will not give that partner or sponsor your name and address. Again, if you do not want to receive such offers, you may opt out in an e-mail or change your preferences.

Aggregate Information: We may share aggregate information such as demographics and Web Site usage statistics to advertisers, sponsors, or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.

Opt-in and Opt-out Programs: Throughout the Web Site you may be presented with opportunities to receive special offers and mailings from third parties or LynxCME. An opt-in/opt-out message may ask you if you would like your information to be shared. If you do choose to have your information shared, in an effort to protect you, third parties who have access to personally identifiable information must abide by the current LynxCME Privacy Policy. However, we are not responsible for the privacy practices of these other companies, and you should review the privacy practices of such companies prior to providing your personally identifiable information. If you would not like your information to be shared to third parties, or if you would like to stop receiving special offers and mailings from third parties or LynxCME, you may follow the instructions in the opt-out section below.

Third-Party Ad Serving & Audience and Traffic Measurement Services: The Web Site may use a third-party network advertiser to serve the advertisements on the Web Site or may use a traffic measurement service to analyze the traffic on the Web Site. Network advertisers are third parties that display advertisements based on your visits to this Web Site and other web sites you have visited. Third-party ad serving enables us to target advertisements to you for products or web sites you might be interested in. Audience and traffic measurement services allow us to collect anonymous traffic and behavior information from our Web Site by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the Web Site cookies, the Web Site's advertisers, sponsors, and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Other companies' use of their cookies is subject to their own privacy policies, not this one.

LynxCME Subsidiaries and Affiliates: We may share your information (including, without limitation, personally identifiable information) with subsidiaries and affiliates of LynxCME.

Business Transfers: The Web Site, LynxCME, and/or a subsidiary, affiliate, or division of LynxCME may be sold along with its assets, or other transactions may occur in which your personally identifiable information is one of the business assets transferred. In such a case, your personally identifiable information, which we have gathered, may be one of the business assets we transfer.

Legal Process: In the event we are required to respond to subpoenas, court orders, or other legal process, your personally identifiable information may be disclosed pursuant to such subpoena, court order, or legal process, which may be without notice to you.

4. Security and Encryption

While there is no such thing as "perfect security" on the Internet, our Web Site takes commercially reasonable precautions to protect your information. We use SSL encryption technology on our Web Site and a secure server to encrypt information transmitted between your browsers and our server. As a result, data you submit to our Web Site such as personally identifiable information, credit card data, and social security information are transmitted using commercially reasonable security over the Internet.

Only those employees who need access to your information to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required. The servers for the Web Site that contain personally identifiable information are stored in a physically secure and climate-controlled off-site facility. We protect against data loss by backing-up data, performing consistency checks, and restricting access to information on our servers. It is important to remember that whatever you transmit or disclose online can be collected and used by others or unlawfully intercepted by third parties. No data transmission over the Internet can be 100% secure.

5. Third-Party Links, Web Sites and Cookies

Our Web Site contains external links to other web sites. We have no control over, and are not responsible for, the content of, or information gathered by, these other web sites. Any personally identifiable information collected by such third parties is subject to such third parties' privacy policy. We do not endorse any of these web sites or the products or services associated with such web sites merely because they are linked to our Web Site.

Additionally, we may use advertising companies to develop banner ads for our Web Site. These ads may contain cookies. These companies collect cookies sent to your browser through the banner ads and we do not have control or access to these data.

6. Chat Rooms, Forums, Message Boards, and News Groups

The Web Site may make chat rooms, forums, message boards, and news groups available to its users. You are not required to provide any personal information when using these areas, but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. LynxCME cannot ensure the security of any information you choose to make public in a chat room, forum, message board, or news group. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

7. Notification of Changes

LynxCME reserves the right, at any time and without notice, to add to, change, update, or modify the LynxCME Privacy Policy, simply by posting such change, update, or modification on the Web Site. Any such change, update, or modification will be effective immediately on posting on the Web Site. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we may notify you by way of an e-mail or some other means. Your continued use of the Web Site shall constitute your acceptance of such revised Privacy Policy. Since this Privacy Policy may change from time to time, you should review it periodically and specifically before you provide any additional personally identifiable information.

8. Your Acceptance of these Terms

By using our Web Site you signify your acceptance of the terms of the LynxCME Privacy Policy. If you do not agree to the terms of the LynxCME Privacy Policy, please do not use the Web Site, products, and/or services and exit the site immediately.

9. Corrections, Updates, and Opting-Out

You have the option of reviewing, correcting, updating, modifying, and deleting your personally identifiable or visitor profile at any time and as often as desired. This can be done by making changes to your user profile after logging on to the Web Site or by contacting us.

Unfortunately, to the extent that such information is also stored in other databases, we cannot always ensure that such corrections or deletions will reach the other databases. We will use all reasonable efforts to ensure that your information is removed from or corrected in our records.

If you have any questions about this LynxCME Privacy Policy or the privacy practices of this Web Site, contact us.